Meirc Training & Consulting Certified Business Analyst Professional Course



Meirc Training & Consulting Certified Business Analyst Professional Course is important for business professionals in Dubai. The courses will enable business owners to monitor sales, analyze and come up with sound business decisions.

Why Attend

In today’s competitive environment, professional analysts who possess critical analytical thinking skills are a major asset to any organization. These skills involve deductive reasoning, drawing conclusions from given facts, and applying judgments to reach conclusions from a combination of evidence and assumptions. Participants in this course will learn fundamental thinking processes that can be used to analyze and solve a wide variety of business problems giving them a powerful competitive and career advantage. Participants who fully attend this course and successfully pass a test on the last day of training will receive Meirc’s Professional Certificate (MPC).

Course Methodology

This course relies on the use of an interactive case study, developed specifically for this course, to demonstrate the different components of effective problem solving and successful analytical thinking. In addition to the customized case, this course utilizes individual debriefs, group discussions, role playing, and presentations.

Course Objectives

By the end of the course, participants will be able to:

  •   Gain a broader understanding of research and analytics in a business environment
  •   Apply strategic thinking to analyze their current business environment
  •   Structure a problem and break it down into smaller independent issues
  •   Create a work plan that prioritizes resources and focuses team efforts
  •   Identify the right sources for data through research and expert interviews
  •   Analyze and interpret complex data
  •   Create and customize pivot tables to analyze data efficiently
  •   Build structured arguments to communicate findings
  •   Develop a structured story to present to leadership
  •   Present findings to team members and senior leadership

Target Audience

New and advanced analysts and project managers who are involved in researching, analyzing and investigating business problems and issues related to their organization.

Target Competencies

  •   Problem management
  •   Problem solving ability
  •   Analytical thinking
  •   Conceptual thinking
  •   Analysis of data
  •   Using Pivot tables
  •   Balanced decision making
  •   Results orientation

Location & Date

12 – 16 Nov, 2017



Raffles Dubai

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Meirc reserves the right to alter dates, content, venue and trainer.

Fees: US$

Per participant

US$ 4,900

(including coffee breaks and a buffet lunch daily)


Course Outline

  • Overview of the role of the business analyst
    • The business analyst’s scope of work
    • Business analysts as internal consultants
    • Active data gathering
    • Overview of problem solving approaches
    • Generating creative solutions
    • Intelligence versus creativity
    • Effective decision making
    • Choosing between alternatives
  • Thinking strategically
    • An overview of strategic thinking
    • The three big strategic questions
    • Key elements of a successful strategy
    • Strategy and the quest for competitive advantage
    • The importance of strategy
    • The 5 Cs of strategic analysis
    • Porter’s 5 forces impact Potential Industry Earnings (PIE)
    • Creating and capturing value
    • Conducting ‘SWOT’ analysis
    • Fundamentals of ‘PEDESTL’ framework
  • Structuring problems
    • The importance of structuring problems
    • Defining the right issue
    • Using the issue statement
    • Dividing issues into manageable parts
    • The use of logic trees in problem solving
    • Prioritizing and planning
    • The importance of prioritizing work
    • Eliminating non-essential issues
    • Using the 80:20 rule
    • Prioritization methodologies
    • Using the prioritization matrix
    • Developing practical project plans
    • Building an effective work plan